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	<title>Comments on: Case Study: Shaquille O&#8217;Neal, Random Acts of Shaqness</title>
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	<description>develop digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues</description>
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		<title>By: Who Says You Can&#8217;t Buy Royalty? — Digital Royalty</title>
		<link>http://www.thedigitalroyalty.com/2009/case-study-random-acts-of-shaqness/comment-page-1/#comment-351</link>
		<dc:creator>Who Says You Can&#8217;t Buy Royalty? — Digital Royalty</dc:creator>
		<pubDate>Fri, 17 Sep 2010 18:44:58 +0000</pubDate>
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		<description>[...] - Two Lodge tickets to Magic vs. Celtics game on 1/17/2011 in Boston - Autographed Shaquille O’Neal photo - UFC autographed Chuck Liddell and Forrest Griffin gloves - Official NFL Patriots vs. Giants Super Bowl Coin - Chicago White Sox autographed Matt Thorton photo - Chicago White Sox autographed AJ Pierzynski baseball - Autographed Delivering Happiness book by Zappos CEO, Tony Hsieh - One hour of consulting from Digital Royalty (Are you looking for guidance in growing your personal brand? Does your dog walking service need some help with Facebook? Is your international company looking for a &#8220;big idea&#8220;?) [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Two Lodge tickets to Magic vs. Celtics game on 1/17/2011 in Boston &#8211; Autographed Shaquille O’Neal photo &#8211; UFC autographed Chuck Liddell and Forrest Griffin gloves &#8211; Official NFL Patriots vs. Giants Super Bowl Coin - Chicago White Sox autographed Matt Thorton photo &#8211; Chicago White Sox autographed AJ Pierzynski baseball &#8211; Autographed Delivering Happiness book by Zappos CEO, Tony Hsieh &#8211; One hour of consulting from Digital Royalty (Are you looking for guidance in growing your personal brand? Does your dog walking service need some help with Facebook? Is your international company looking for a &#8220;big idea&#8220;?) [...]</p>
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		<title>By: When I Grow Up, I Want to be Mayor of the Picnic Table. — Digital Royalty</title>
		<link>http://www.thedigitalroyalty.com/2009/case-study-random-acts-of-shaqness/comment-page-1/#comment-70</link>
		<dc:creator>When I Grow Up, I Want to be Mayor of the Picnic Table. — Digital Royalty</dc:creator>
		<pubDate>Wed, 31 Mar 2010 19:49:21 +0000</pubDate>
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		<description>[...] days, Shaquille O’Neal stood on a street corner and tweeted his exact whereabouts. We called it Twitter Tag. Nowadays we consider that type of geo-tagging cavemen-like, yet still very [...]</description>
		<content:encoded><![CDATA[<p>[...] days, Shaquille O’Neal stood on a street corner and tweeted his exact whereabouts. We called it Twitter Tag. Nowadays we consider that type of geo-tagging cavemen-like, yet still very [...]</p>
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