Athletes and Social Media. It’s a hot topic. Traditional professional sports leagues have recently published their social media rule books which, in some cases, have earned new fan-assigned nicknames like No Fun League.
But contrary to the direction of their ‘No Fun League’ counterparts, The Ultimate Fighting Championship (UFC), a Digital Royalty (dR) client, has taken a different digital path. UFC brought the dR team in for a three-day strategic and tactical training session with more than 200 of their professional athletes. Below are some of what these athletes learned in the three-day event.
Strategic Training: Athletes learned how to use social media to monetize their brand, become their own media outlet and navigate through crisis communications situations. In addition, Digital Royalty taught this group of athletes that the connection with fans can be beneficial beyond their athletic career, and in lue of this, how to grow their brand by establishing relationships with new fans and strengthening relationships with existing fans.
Tactical Training: Account setup, optimization and use of handheld social media applications were also part of the presentation.
