By Alana Golob
It may only be my sixth week at Digital Royalty, but I’ve been deployed on a three-day road trip from Chicago to D.C. riding side-by-side in a small confined area with a giant green-dino looking thing. Yeah, you read that correctly. Yesterday the MLB Chicago White Sox along with Southpaw the mascot, kicked-off the D.C. or Bust Road Trip. Southpaw and the crew (me included) are traveling from Chicago to D.C. for Friday’s series against the Washington Nationals. The Road Trip includes several fun, and slightly awkward stops along the way. Given that the Chicago White Sox are President Obama’s favorite baseball team, we may just have to pay him a visit when in D.C.
What do you pack when heading out on a three-day adventure with Southpaw? Here’s what I brought:
- Laptop
- Flip Camera
- Digital Camera
- Video editing software
- iPhone battery pack
- Chargers
- 3G Wireless Card
- Red Bull and a loads of Pop Chips
I am riding along with Southpaw capturing all of the crazy moments throughout the trip, through the use of Flip video, Twitvid, YouTube, Twitter, and other social media touch points. Digital Royalty developed the road trip concept and the idea to leverage the presence of social media throughout the trip, as a way to engage with fans and give them the ability to be apart of the road trip experience, by following along on Facebook, YouTube, Twitter (@Southpaw, @InsidetheSox, @DigitalRoyalty and @AlanaGolob), and the MLB Chicago White Sox Road Trip website. Fans can also follow our path via Twitter Search with #SoxRoadTrip in the field. Fans have already helped contribute to the Road Trip Cooler and we have a feeling they will be picking our playlist along the way too.
Without giving out all of our secrets, here is a sneak peak at the agenda for the next few days and expect some surprises along the way:
Day One (Wednesday):
- Farewell, Chicago! http://www.twitvid.com/AO1L8
- Suader Village in Ohio
- Cleveland Indians vs. Mets Game at Progressive Field
Day Two (Thursday):
- Heading to Pittsburg, PA
- Duquesne Incline
- Living Treasures Animal Park
- Pittsburg Pirates vs. Chicago White Sox at PNC Park
Day Three (Friday):
- Heading to Harrisburg, PA
- Special Statehouse meet-and-greet
- D.C. sightseeing tour with Southpaw
- Washington Nationals vs. Chicago White Sox
- Presidents’ Race featuring Southpaw
Check back for our daily “From the Road” posts and videos and follow along by following Southpaw, InsidetheSox and Digital Royalty, and myself Alana Golob on Twitter.
