From the yearly archives:

2010

Post image for Seeking Royal Talent

Seeking Royal Talent

September 22, 2010

As a young company, Digital Royalty is experiencing rapid growth, so you can imagine everyone wears many crowns (hats). We’re looking to hire new team members at several levels of experience and we (intentionally) have not posted specific job descriptions. Our office is located in Phoenix, Arizona.

Here are a few insights as to what we’re looking for in potential team members:

Amy Martin, Founder of Digital Royalty, created this video awhile back to help sports brands, however we’re not looking for just sports experience so every time she says “sports” or “fan” you can mentally bleep it out. (You get the point.).

Here’s an example of one person we’ve added to the team and how it all went down: http://bit.ly/9tXPlb (Translation: we like creative minds and everyone is busy with full inboxes. Sometimes the best way to capture our attention is by getting into our pathway via new communication channels.)

Most importantly, we’re looking for the right culture/personality fit. We encourage you to color outside the lines, and send us a video, photo, poem, drawing or Keynote, telling us why we should consider you as a candidate and what makes you standout from the rest. The more creative the response, the better! Please send all information to: Info@TheDigitalRoyalty.com

Our CDO (Chief Dog Officer) wears the HR hat from time to time and will be reaching out if an interview needs to be scheduled

Thank you to everyone who has expressed interest in joining the dR team!

Post image for Who Says You Can’t Buy Royalty?

Who Says You Can’t Buy Royalty?

September 17, 2010

Digital Royalty Founder, Amy Martin is part of the TwitChange campaign, along side, Eva Longoria, Shaquille O’Neal and UFC president, Dana White among 146 other celebrities and personalities whose twitter following adds up to more than 97 million.

So, what’s TwitChange? It’s a way to cash in on digital influence for the greater good. It’s a global celebrity auction where Twitter users can bid to get followed by their favorite celebrity, retweeted or mention by them in a tweet. Some of the celebrities are even adding in their own valuable incentives. Then they’re ranked according to how much money they have been able to raise.

National media is noticing. Within the first day of the campaign, nearly $100,000 was raised by TwitChange.

The auction began on September 15 and the bidding ends on September 25. All proceeds raised during the TwitChange auction will provide aHomeInHaiti.org the means to finish rebuilding the Miriam Center. The Miriam Center houses, educates and loves on Haitian children with cerebral palsy, severe autism, and other major life challenges and is one of the only facilities of its kind in Haiti.

Admittedly, although Amy wears a tiara from time to time, she isn’t exactly Justin Bieber level royalty. (Or, even close!) So, we had to step up our game and get creative. So we went around our office and put together our own treasure consisting of a few of our own prized possessions. The top bidder will win the following Royal Package which includes our consulting time:

- Two Loge tickets to Magic vs. Celtics game on 1/17/2011 in Boston
- Autographed Shaquille O’Neal photo
- UFC autographed Chuck Liddell and Forrest Griffin gloves
- Official NFL Patriots vs. Giants Super Bowl Coin
- Chicago White Sox autographed Matt Thorton photo
- Chicago White Sox autographed AJ Pierzynski baseball
- Autographed Delivering Happiness book by Zappos CEO, Tony Hsieh
- One hour of consulting from Digital Royalty (Are you looking for guidance in growing your personal brand? Does your dog walking service need some help with Facebook? Is your international company looking for a “big idea“?)

Place your bids now until September 25 to support kids in Haiti and help Digital Royalty climb the rankings by clicking here.

Post image for Delivering Happiness, one mile (and touch-point) at a Time

Delivering Happiness, one mile (and touch-point) at a Time

August 31, 2010

Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and CEO of Zappos, along with the Delivering Happiness team members, are setting on a mission to, “Inspire and Be Inspired” throughout the country on a three-month, 20+ city Bus Tour on a 47′ baby-blue tour bus.

The mission? Make memories, change lives, inspire and deliver happiness. How? Through events planned with likeminded organizations, companies and people across the country. Delivering Happiness has also selected partnerships with companies that share similar philosophies about company culture and happiness and include, Red Bull, Popchips, Grey Goose, LIVESTRONG, Charity Water, among others.

But, how do you connect with those who aren’t fortunate enough to physically collide with the Delivering Happiness Bus Tour? The Delivering Happiness bus tour is taking an unconventional approach from typical road trips or national book tours, by not only engaging with the physical world through tour stops at companies such as Groupon, LIVESTRONG, Twitter and others, but through also providing content and engagement with the virtual audience, by leveraging the following online touch-points:

Delivering Happiness Bus Website: Fans of the book and the tour have the ability to track the location of the bus, and stay connected with everything happening on the tour through the interactive Tweet Map featuring tweets from the Bus Crew, Daily Travel Journal posts and the Trip Map.

Twitter: Readers and fans alike can engage and contribute to the tour through the two Delivering Happiness Twitter accounts: www.twitter.com/dhbus and www.twitter.com/dhbook

Facebook: Fans can find out about upcoming events, latest happenings from the road, photos, videos and connect with others to share stories and seek advice: www.facebook.com/deliveringhappiness

Ustream: Throughout the tour the team will be livestreaming from various locations across the country. Viewers can tune-in, engage and see firsthand inside the bus tour by visiting the Delivering Happiness Ustream channel.

YouTube: Tour footage that’s not broadcasted live will be edited and posted on the YouTube page each week.

Meetup Everywhere: Wondering where the next official Delivering Happiness Tour event is taking place? Meetup Everywhere is a platform that was launched earlier this year by Meetup.com and designed to connect likeminded people in their local communities. In addition to the “official” Delivering Happiness Meetup groups, there are more than 280 Delivering Happiness Meetup groups throughout the country.

Dailybooth: Through the platform, Dailybooth, the virtual audience can get a peek inside the bus and get to know members of the team, through daily photo posts.

Ning Community: Recently, Delivering Happiness launched a new online community for people to Join the Movement and the ability to connect, share and inspire others through online forums. In addition, people can enter a contest to win a seat on the Delivering Happiness Bus. Delivering Happiness hopes to leverage the relationships of the new Very Happy Person (VHP) program to ignite the Ning community.

Gowalla: Delivering Happiness is one of two companies to test the new realtime Moving Spot feature on Gowalla. Through the use of a API transistor that is located on the bus, it gives the ability for a Gowalla user to follow along with the tour and check-in on the bus, no matter it’s location and aggregate photos and comments on single Delivering Happiness branded Gowalla check-in page. Delivering Happiness is also partnering with Red Bull and LIVESTRONG and will be dropping virtual Red Bull cans and LIVESTRONG bands throughout the tour for users to pick up.

Foursquare: Delivering Happiness has an official Delivering Happiness Bus Tour Foursquare check-in. Users can check-in to find out tips and information about the tour by checking-in at the Delivering Happiness Bus Tour account.

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