At Digital Royalty (dR) we develop digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues. We also provide customized education programs which include strategic and tactical social media training. Our firm has global reach and pioneers measurable concepts for big personalities.

Big personalities, organizations and events in our experience base include Superbowl XLII, the 2009 NBA All-Star Game, Arizona Cardinals, Arizona Diamondbacks and Phoenix Suns. And although several of our clients are professional athletes, Digital Royalty’s expertise expands beyond a traditional sports vertical. With more than 28 combined years of marketing experience, our focus remains helping national and international clients grow their brands.

We are disciplined within both traditional and digital mediums including strategic development, research and planning, account management, creative development, production (digital, broadcast & print) and media planning.

Yet we’re not afraid to experiment. As long as we listen first. We’re pioneers of zany ideas. Ideas such as Shaquille O’Neal’s “Random Acts of Shaqness”, like Twitter Tag or ShaqDay, and groundbreaking social media partnerships. These are the products of our firm.

NBA’s Shaquille O’Neal, PGA’s Bubba Watson, Chicago White Sox, Ultimate Fighting Championship (UFC) and Discount Tire are just a few of our clients. In addition to speaking engagements and weekly contributions to a variety of blogs, our work has been featured in top-tier journals such as The New York Times, Newsweek and PR Week, as well as several other national, local and online publications. Combined, the Digital Royalty staff has more than one million friends (followers) on Twitter.

For a glimpse behind the dR scene and a peek into our company culture, feel free to click through our photo gallery.