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Pro Golfer Combines Charity & Fan Engagement Using Social Media

December 14, 2009

Bubba Watson is known on the golf course as the PGA Tour’s leading distance driver. But on Twitter, Bubba’s known as a professional athlete dedicated to fan engagement. Just look at his number of tweets on twitter.com/bubbawatson, which have surpassed 9,000 in two months.

So when Bubba was looking for a golfer to play a round with him in a charity tournament, Birdies for the Brave, he turned to his friends on Twitter.

On December 8, Bubba extended the offer to play a round with him in a tweet that read “I need a 4th Fri morn for Birdies for the Brave tourny! It’s starts at 8:00 then we shutgun at 10:00. Who wants to play?”

Hundreds of followers made their case to play with the PGA Tour golfer in 140 characters, and one lucky follower, @ShaneBacon, was selected–all via Twitter.

For a quick video of @BubbaWatson and @ShaneBacon at the event, click here.

Social Media Partnership: PGA Golfer & Corporate Brand

November 10, 2009

America’s largest independent tire distributor and a PGA Tour golfer with a sense of humor formed a revolutionary partnership—a social media partnership. Enter Discount Tire and Bubba Watson.

The two social savvy brands bantered and supported each other entirely on social media platforms that included Facebook, Twitter and YouTube. The result was that both Bubba Watson and Discount Tire grew their online presence by tapping into new consumer segments and strengthening their preexisting online networks.

The key to making Digital Royalty’s concept of a social media partnership a success was identifying touch points of natural integration versus forced interruption. The video above explains how this was accomplished.