Imagine this. The president of the fastest growing sport, who has 1.1 million Twitter followers, tweets that he’s headed to a bar, he has free tickets and he wants to play you in Pop A Shot.
This actually just happened.
I was in San Diego with UFC President, Dana White and this is one of many social media stunts we’ve pulled off over the past year.
The goal was to integrate a marketing partner and a commercial partner. Enter Bud Light and Dave & Buster’s, two brands that fly the same social media flag as the UFC.
The video speaks for itself, but let us share a few public numbers:
- 12: Number of seconds it took fans to show up after Dana’s tweet
- 300: Number of dollars Dana gave to a fan who received a speeding ticket while racing to the event
- 15 million: Number of directly accessible impressions made within two hours via social media (Facebook & Twitter)
- 200: Number of people who showed up at Dave & Buster’s within minutes
- 100: Number of free beers given to the first 100 fans to arrive and say “Hey UFC, give me a Bud Light!
- 60: Score of the lucky fan who won a seat next to Dana at the event
- 2: Number of media outlets who showed up to cover the story (NBC San Diego and Heavy.com)
For additional media coverage of the event, click here.
Imagine this. The president of the fastest growing sport, who has 1.1 million Twitter followers, tweets that he’s headed to a bar, he has free tickets and he wants to play you in Pop A Shot.
This actually just happened.
I was in San Diego with UFC President, Dana White and this is one of many social media stunts we’ve pulled off over the past year.
The goal was to integrate a marketing partner and a commercial partner. Enter Bud Light and Dave & Buster’s, two brands that fly the same social media flag as the UFC.
The video speaks for itself, but let us share a few public numbers:
- 12: Number of seconds it took fans to show up after Dana’s tweet
- 300: Number of dollars Dana gave to a fan who received a speeding ticket while racing to the event
- 15 million: Number of directly accessible impressions made within two hours via social media (Facebook & Twitter)
- 200: Number of people who showed up at Dave & Buster’s within minutes
- 100: Number of free beers given to the first 100 fans to arrive and say “Hey UFC, give me a Bud Light!
- 60: Score of the lucky fan who won a seat next to Dana at the event
- 2: Number of media outlets who showed up to cover the story (NBC San Diego and Heavy.com)
For additional media coverage of the event, click here.
May 27, 2010
Tuesday night, UFC President Dana White was a guest on Late Night with Jimmy Fallon. Twitter was a natural topic of conversation between these two top tweeters. Dana described his recent Twitter Tag stunt in Montreal and shared his thoughts on how social media is a perfect tool for connecting with fans directly. How does the President of the fastest growing sport quantify the value of Twitter? Watch the whole interview here.
