In the 160-character bio on Shaquille O’Neal’s Twitter lies the six-world phrase ‘I perform Random Acts of Shaqness.’ Eighty-nine thousand, seven hundred results are yielded in a simple Google search of ‘Random Acts of Shaqness.’ But what exactly are Random Acts of Shaqness? And how did they originate?

It was one day with client Shaquille O’Neal that Digital Royalty (dR) founder Amy Martin thought-up the concept for her greater than seven-foot friend, with an equally as large personality. The strategy included performing spur-of-the-moment giveaways, phone calls to fans and general acts of kindness which converged the virtual world with the physical more-tangible world. And so was born Random Acts of Shaqness.

Fashion Square Mall in Scottsdale, Arizona and a 5’ & Diner in Phoenix were just two of the original locations to fall victim to Shaq’s Twitter-savvy self. Stops across the country along his NBA road trip path also became historic Random Acts of Shaqness landmarks.

Shaq’s followers not only enjoyed the idea in the 2008-2009 NBA season, but also embraced them. In some instances, the time between Shaq revealing his location on Twitter and followers showing up to meet the NBA-star was a mere five minutes.

Two million plus followers and a season later, Random Acts of Shaqness have become a namesake of Shaq’s Twitter presence. And appropriately, Shaq’s first act of the 2009-2010 season took place in his new home Cleveland underneath the iconic Lebron James “Witness” outdoor sign.

Since its birth, celebrities have adopted the concept of Random Acts of Shaqness and embraced its suitability to Twitter. Celebrities and musicians who include Ellen DeGeneres, UFC’s Dana White, Lenny Kravitz and Chad Ocho Cinco.

For more Random Acts of Shaqness be sure to follow @The_Real_Shaq.